Kelley Blue Book recently honored Subaru with Best Overall Brand and Most Trusted Brand accolades as a part of their annual Brand Image Awards, and to honor the momentous occasion, the automaker has released a new TV spot. The commercial, “Proud to Earn Your Trust,” features a compilation of the brand’s Love Campaign TV spots, highlighting the most popular ones over the years.
Airing over the next few months, Subaru’s latest TV spot was developed by Carmichael Lynch. It features many of the carmaker’s most notable “Love” commercials, including “Baby Driver,” Honeymoon” and “Back Seat,” which were all directed by Jake Scott. A few ads from the first year of the campaign also make an appearance, including “Welcoming Party,” which tells the story of four brothers on their way to Maine to see the first sunrise of the New Year.
“Over the past eight years, we’ve seen our Love campaign resonate incredibly well with consumers, who often feel a personal, emotional connection to the brand and the stories we’ve told,” said Alan Bethke, senior vice president of marketing at Subaru of America. “With this new spot, Subaru gives a nod to the past while continuing to move forward in earning and maintaining the trust of our owners.”
You can watch the complete “Proud to Earn Your Trust” ad above and stop by Reliable Subaru to check out the latest models of the nameplates featured in the commercial.
Disclaimer: Subaru is a registered trademark. *2016 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. Vehicle’s projected resale value is specific to the 2016 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is registered trademark of Kelley Blue Book Co., Inc.
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