Subaru of America Inc. is set to make a grand return to the 2026 Overland Expo. This celebrated gathering is designed specifically for global explorers who seek excitement and discovery through travel. For those attending the Expo, the "Camp Subaru" display is the ultimate destination for adventure enthusiasts.
The Subaru BRZ has once again been named to the prestigious Car and Driver Editors' Choice List. This lightweight sports coupe is celebrated not only for its exhilarating performance but also for offering incredible value for the money. We invite you to explore the features that make the 2026 Subaru BRZ such a standout pick for enthusiasts.
Subaru firmly believes that children need access to basic essentials to thrive. Subaru remains committed to the idea that all children require fundamental resources to flourish. During the winter months, many families face challenges providing warm coats and accessories that many of us consider standard. To address this, Subaru has partnered with Operation Warm to help ensure every child receives the support they deserve.
Subaru maintains that community support is a fundamental aspect of corporate success. In 2026, the Gear for Good campaign will provide resources to five separate youth soccer organizations across the nation. This initiative seeks to increase the accessibility of the sport, offering children a foundation for a healthy and productive future.
On October 22, 2025, Subaru of America announced that Solterra EV owners now have simpler access to the Tesla Supercharging network, which features more than 25,000 Supercharger stations throughout North America. This improved access is enabled by the SubaruConnect app, allowing drivers of the 2026 Subaru Solterra EV to charge their vehicles using the app’s “Plug & Charge” feature. With this function, Supercharging stations automatically identify the vehicle and begin charging without additional steps.
Three Subaru models have earned a place on Car and Driver's 2025 Editors' Choice list. The BRZ, Crosstrek, and Outback each stood out in their own categories. Despite tough competition, these vehicles demonstrated they are a step ahead. This recognition highlights Subaru's ongoing dedication to excellence in engineering, quality, and value.
Subaru has long been recognized as a standout in the auto industry, and 2025 continues that tradition. The brand’s latest achievement is securing the top spot in the 2025 American Customer Satisfaction Index (ACSI) Automobile Study. This year, Subaru excelled in several key areas, including dependability and safety. With an impressive score of 85%, Subaru not only led all automakers in the study but also improved its overall score by 2% compared to 2024.
Subaru has been known for producing dependable cars, trucks, and other vehicles for decades. So, it’s no surprise the brand made a strong impression at the Southern Ohio Forest Rally (SOFR) in June. Driver Travis Pastrana claimed victory in his class and secured a third-place overall finish—an important result in his pursuit of the American Rally Association (ARA) championship.
Subaru and the Leukemia & Lymphoma Society (LLS) Partnership
Subaru has earned its reputation as a leading global automaker by delivering vehicles that are sporty, dependable, affordable, and built for adventure. But beyond its lineup of popular cars, Subaru is also committed to making a difference in the fight against cancer. For more than a decade, Subaru has proudly partnered with the Leukemia & Lymphoma Society (LLS) to fund cancer research, offer support to patients and their families, and spread hope. This year marks the 10th anniversary of this meaningful collaboration.
Subaru is renowned for building adventure-ready vehicles that resonate with outdoor enthusiasts. Making its debut at the 2025 New York International Auto Show, the all-new 2026 Subaru Trailseeker has already sparked significant excitement. Here’s what we know so far about this all-electric SUV.
