Subaru of America, Inc. has selected Treasure Valley Subaru as the recipient of the 2026 Subaru Love Promise Retailer of the Year Award. This honor is presented annually to a single Subaru dealership that demonstrates outstanding dedication to both its customers and local community.
For drivers who value education, Subaru provides a meaningful solution through its "Subaru Loves Learning" initiative. The automaker delivers financial support to schools where budget limitations restrict student and teacher success. As the lead corporate partner of AdoptAClassroom.org, Subaru collaborates with nearly 700 retailers nationwide to help local educators secure the funding necessary to purchase essential school supplies every year.
Subaru has taken home top honors once again at the 2026 Ducker Carlisle North American Parts Benchmark Awards! Repeating its impressive success from last year, the automaker surged past a strong group of industry competitors to sweep the top three positions. These major victories were presented during the annual Ducker Carlisle North American Parts Benchmark Conference.
The completely redesigned 2026 Subaru Outback Touring and Touring XT trims recently earned a spot on the prestigious Wards 10 Best Interiors & UX List. Evaluators praised the midsize SUV's all-new cabin, noting that it seamlessly pairs a luxurious passenger experience with cutting-edge technology.
Subaru of America Inc. is set to make a grand return to the 2026 Overland Expo. This celebrated gathering is designed specifically for global explorers who seek excitement and discovery through travel. For those attending the Expo, the "Camp Subaru" display is the ultimate destination for adventure enthusiasts.
The Subaru BRZ has once again been named to the prestigious Car and Driver Editors' Choice List. This lightweight sports coupe is celebrated not only for its exhilarating performance but also for offering incredible value for the money. We invite you to explore the features that make the 2026 Subaru BRZ such a standout pick for enthusiasts.
Subaru firmly believes that children need access to basic essentials to thrive. Subaru remains committed to the idea that all children require fundamental resources to flourish. During the winter months, many families face challenges providing warm coats and accessories that many of us consider standard. To address this, Subaru has partnered with Operation Warm to help ensure every child receives the support they deserve.
Subaru maintains that community support is a fundamental aspect of corporate success. In 2026, the Gear for Good campaign will provide resources to five separate youth soccer organizations across the nation. This initiative seeks to increase the accessibility of the sport, offering children a foundation for a healthy and productive future.
On October 22, 2025, Subaru of America announced that Solterra EV owners now have simpler access to the Tesla Supercharging network, which features more than 25,000 Supercharger stations throughout North America. This improved access is enabled by the SubaruConnect app, allowing drivers of the 2026 Subaru Solterra EV to charge their vehicles using the app’s “Plug & Charge” feature. With this function, Supercharging stations automatically identify the vehicle and begin charging without additional steps.
Three Subaru models have earned a place on Car and Driver's 2025 Editors' Choice list. The BRZ, Crosstrek, and Outback each stood out in their own categories. Despite tough competition, these vehicles demonstrated they are a step ahead. This recognition highlights Subaru's ongoing dedication to excellence in engineering, quality, and value.
