S&P Global Mobility recently recognized Subaru as the brand with the highest dealer loyalty, beating other automotive brands. This recognition is a testament to Subaru's commitment to providing exceptional customer service and fostering long-term relationships with its dealerships. The accolade is based on a survey conducted by S&P Global Mobility, which gauges dealers' loyalty to their respective brands based on communication, training, and profitability. With this recognition, Subaru reaffirms its position as a leader in the automotive industry and reinforces its commitment to providing top-notch service to its customers and dealerships alike.
Subaru's reputation for building reliable and durable vehicles has undoubtedly contributed to its success in dealer loyalty. However, developing long-term relationships with dealerships takes more than just quality products. Effective communication, training, and profitability are essential components that help dealerships thrive, and Subaru appears to be excelling in these areas.
According to the survey conducted by S&P Global Mobility, Subaru's dealer loyalty score was 61.4 out of 100, the highest score among automotive brands. The survey analyzed data from over 4,000 dealerships across the United States and considered several factors contributing to dealer loyalty. One of the key factors that dealerships considered when rating their level of commitment to Subaru was the quality of training provided by the manufacturer. Subaru has a robust training program that ensures its dealerships are well-equipped to handle any issue that may arise with the vehicles. This comprehensive training program includes online courses, hands-on workshops, and in-person training sessions.
Another essential factor that contributed to Subaru's high dealer loyalty score was the brand's commitment to profitability. Subaru provides its dealerships with a reasonable profit margin, which helps them to remain financially stable and grow their businesses. This profitability is crucial to dealerships because it enables them to invest in their operations, ultimately benefiting customers.
Subaru has also been recognized for its excellent communication with dealerships. The brand regularly reaches out to its dealerships for feedback and suggestions on improving its operations. This feedback loop is crucial because it ensures that the brand is aware of any issues affecting dealerships and can take action to address them.
Subaru is dedicated to ensuring that its dealerships thrive and provide the best possible experience to customers. The brand's high dealer loyalty score is a testament to its dedication to providing top-notch service to customers and dealerships. If you'd like to learn more about Subaru and their cars, please visit our dealership and speak to one of our knowledgeable staff members. We look forward to serving you!
