  Subaru of America, Inc. has selected Treasure Valley Subaru as the recipient of the 2026 Subaru Love Promise Retailer of the Year Award. This honor is presented annually to a single Subaru dealership that demonstrates outstanding dedication to both its customers and local community.
Treasure Valley Subaru opened in 2020 as a standalone retailer in Boise, ID, launching with a state-of-the-art 54,000-square-foot facility featuring 48 service bays, a dog park, and an off-road test track. By leading with empathy and compassion, the dealership team aimed to support those in need while building a sustainable business—an approach that helped nearly triple their sales over the last six years. Recognized as a Love Promise Customer and Community Commitment Gold winner from 2021 to 2025, they also earned the HEART Award in 2026. In 2025 alone, they supported 19 local charitable organizations, with staff donating more than 860 volunteer hours to steadfast partners like the Boise Rescue Mission.
Contact us at Reliable Subaru to explore our current inventory or schedule a test drive.
