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Spanning more than 1,500 miles of rugged desert terrain, the Rebelle Rally pushes both drivers and their machines to their absolute limits. This year, Subaru entered Team 200 behind the wheel of a specially modified Subaru Forester Hybrid. Piloting the 2025 Forester Hybrid, the crew powered their way to an impressive victory, marking another major milestone for the automaker.

 

Subaru of America, Inc. has selected Treasure Valley Subaru as the recipient of the 2026 Subaru Love Promise Retailer of the Year Award. This honor is presented annually to a single Subaru dealership that demonstrates outstanding dedication to both its customers and local community.

 

For drivers who value education, Subaru provides a meaningful solution through its "Subaru Loves Learning" initiative. The automaker delivers financial support to schools where budget limitations restrict student and teacher success. As the lead corporate partner of AdoptAClassroom.org, Subaru collaborates with nearly 700 retailers nationwide to help local educators secure the funding necessary to purchase essential school supplies every year.

 

Subaru of America Inc. is set to make a grand return to the 2026 Overland Expo. This celebrated gathering is designed specifically for global explorers who seek excitement and discovery through travel. For those attending the Expo, the "Camp Subaru" display is the ultimate destination for adventure enthusiasts.

 

Subaru firmly believes that children need access to basic essentials to thrive. Subaru remains committed to the idea that all children require fundamental resources to flourish. During the winter months, many families face challenges providing warm coats and accessories that many of us consider standard. To address this, Subaru has partnered with Operation Warm to help ensure every child receives the support they deserve.

 

Subaru maintains that community support is a fundamental aspect of corporate success. In 2026, the Gear for Good campaign will provide resources to five separate youth soccer organizations across the nation. This initiative seeks to increase the accessibility of the sport, offering children a foundation for a healthy and productive future.

Subaru and the Leukemia & Lymphoma Society (LLS) Partnership

Subaru has earned its reputation as a leading global automaker by delivering vehicles that are sporty, dependable, affordable, and built for adventure. But beyond its lineup of popular cars, Subaru is also committed to making a difference in the fight against cancer. For more than a decade, Subaru has proudly partnered with the Leukemia & Lymphoma Society (LLS) to fund cancer research, offer support to patients and their families, and spread hope. This year marks the 10th anniversary of this meaningful collaboration.

Focusing on sustainability, Subaru proudly teams up with the Arbor Day Foundation

Subaru is deepening its commitment to the environment by partnering with the Arbor Day Foundation. Together, they plan to plant over one million trees worldwide. Of those, more than 100,000 trees will be planted right here in the United States.

The 17th annual Subaru Share the Love Event is officially in the books! The 2024 event will once again partner with incredible organizations like Make-A-Wish, Meals on Wheels America, and over 825 local charities. The mission remains as inspiring today as it was 17 years ago: to connect Subaru shoppers with causes that matter most to them while delivering exceptional Subaru vehicles to their homes.
 

For years, Subaru has shown a strong commitment to supporting the communities it serves. One way the company gives back is through the Subaru Loves Learning program, aimed at assisting students in high-needs schools. This initiative helps ensure that students have access to resources they might otherwise lack, providing them with the essential tools for a quality education.