Subaru firmly believes that children need access to basic essentials to thrive. Subaru remains committed to the idea that all children require fundamental resources to flourish. During the winter months, many families face challenges providing warm coats and accessories that many of us consider standard. To address this, Subaru has partnered with Operation Warm to help ensure every child receives the support they deserve.
Subaru maintains that community support is a fundamental aspect of corporate success. In 2026, the Gear for Good campaign will provide resources to five separate youth soccer organizations across the nation. This initiative seeks to increase the accessibility of the sport, offering children a foundation for a healthy and productive future.
Subaru and the Leukemia & Lymphoma Society (LLS) Partnership
Subaru has earned its reputation as a leading global automaker by delivering vehicles that are sporty, dependable, affordable, and built for adventure. But beyond its lineup of popular cars, Subaru is also committed to making a difference in the fight against cancer. For more than a decade, Subaru has proudly partnered with the Leukemia & Lymphoma Society (LLS) to fund cancer research, offer support to patients and their families, and spread hope. This year marks the 10th anniversary of this meaningful collaboration.
Focusing on sustainability, Subaru proudly teams up with the Arbor Day Foundation
Subaru is deepening its commitment to the environment by partnering with the Arbor Day Foundation. Together, they plan to plant over one million trees worldwide. Of those, more than 100,000 trees will be planted right here in the United States.
The 17th annual Subaru Share the Love Event is officially in the books! The 2024 event will once again partner with incredible organizations like Make-A-Wish, Meals on Wheels America, and over 825 local charities. The mission remains as inspiring today as it was 17 years ago: to connect Subaru shoppers with causes that matter most to them while delivering exceptional Subaru vehicles to their homes.
The Subaru Share the Love® Event returns in 2022 for its 15th consecutive year, which will donate to local and national charities. The effort behind the event stems from values to help those less fortunate to make a better world. Since its start in 2008, Subaru has donated over $200 million to charities across America. They hope that 2022 will mark the year that they achieved the $250 million donation milestone.
Subaru will be delivering warm blankets, kits for arts and crafts, as well as handwritten messages of hope to many patients who are fighting cancer. The estimation is that by the end of the year, Subaru and its retail partners will have sent over 230,000 blankets as well as thousands of messages of hope to patients directly.
Subaru of America announced their fiscal year environmental results, reporting that they diverted 6 million pieces of hard-to-recycle waste from landfills.
Subaru of America and its retailers located in California, Washington, Idaho, and Oregon will be replanting a total of one million trees by the end of 2022. This will occur in the areas of the West that have been devastated by wildfire in recent years. The initiative will move forward thanks to Subaru with the help of the National Forest Foundation.
This is the third year that Subaru is being awarded the J.D. Power Automotive Brand Loyalty Award. This is an award given to automobile brands based on things like value, performance, and longevity. For the 2021 model year, Subaru earned a loyalty rating of 61.8 percent, which is the highest score for both luxury and mass-market vehicles.
